Vega's rebrand process began with an intensive brand strategy workshop, the client initially lacked a clear vision for their property renovation venture in Akron, Ohio. Through this process, Vega emerged as a unique player in the competitive landscape, committed to crafting only two luxury houses annually. The flipped houses in our logo symbolise the transformative impact we aim to bring to communities through meticulous renovations. In the workshop, we worked closely with the client, identifying Vega's purpose, defining its Unique Selling Proposition (USP), and crafting distinct brand messaging.
This collaborative approach allowed us to infuse innovation in the business model. The purpose goes beyond exclusive homes; it extends to addressing homelessness among veterans, contributing to Akron's overall upgrade. The result is a brand that stands out not just for its luxury properties but for its dedication to community building and positive change in Akron, Ohio.